Have you wonder how to promote your new book online? You’ll find out how to use blogs, podcasting, an iPhone application, video marketing, article marketing and SEO to get more sales from Harvey Mackay’s best seller new book marketing campaign.

This is the behind-the-scenes stuff and a personal walkthru of the entire strategy. You can take this and use it yourself, even if you’re not an author. You can always apply these good marketing tactics to YOUR business.

Watch how Harvey Mackay promote his new book using 21st Century Book Marketing tactics by clicking the link bellow:
how to promote your book online <<<

There are many ways to make money during your freetime or even as a full time job. One of these ways is to help someone to repair their laptops.
I don’t advise anyone to jump into this sideline. You must at least have some understanding of the hardware. If you do not know what is RAM, hard disk, etc, there will be a long learning curve to you.

If you are keen to learn the skill to repair laptop, you will want to check up this course created by Podnutz.

Podnutz Tech Podcast Network created and hosted by Steve Cherubino – one of the most popular resources for computer repair. Shows of the network include “My Hard Drive Died”, “DIY Computer Repair Podcast”, and “The Great Tech Debate” to name a few.

This is a 10 over hours Of High Clarity Hd Videos Master Course In Fixing Laptops.

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• 2 Custom Written eBooks On Researched Niche Topics
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• 2 Highly Responsive Sales Letters
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• 5 Part eMail Marketing Series
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Many people are intimidated by the thought of creating a sales letter in order to get people to buy their products. By rethinking the purpose of your sales letter, you can create one that is interesting, tells visitors about the benefits of your product, the features of your product, and how they can order it quickly online.

Headlines

Headlines are the most valuable tool you have when writing an effective sales letter. Headlines should not only direct visitors to the next section of your letter, but they should also create interest and suggest what the section will be about. While this may seem like a lot or work, you can reduce your stress by breaking the letter up into sections and finishing one at a time until you have a complete letter.

Creating headlines first can help you maintain your focus on each section. Your main headline should explain your product. For example, if you want to sell a product about starting an herb garden, which headline below do you think is better?

‘Starting an Herb Garden in Your Home’

Or

‘Five Ways to Start an Herb Garden Using Nothing More than an Old Flower Box, Some Dirt, and Seeds’

Which one grabs your attention and curiosity? Which one are you mostly likely to spend time reading? Don’t worry about your headline being too long or too wordy. The more you can explain about the product, the more people will want to read it.

Subheadings should be just as bold, but they don’t have to be as long. These headings should mention benefits of you product and continue to entice so the entire letter is read.

You may need to reword your headings a few times, but the time spent perfecting them will pay off in increased sales.

Tone of Sales Letter

The tone of your sales letter should be conversational. If this is difficult for you, imagine talking to a close friend or relative. While your letter should be grammatically correct, it should also appeal to your target audience. By now, you should have a pretty good idea about who your niche group is and what they are looking for.

Benefits vs. Features

It is this area that people have the most problems when writing a sales letter. Because most people buy products and services using emotional reasoning rather than logical reasoning, your sales letter should include all the benefits of your product that appeal to the emotional rather than the logical. Benefits can include:

Make a list of benefits that your product can provide and talk about them in your sales letter. The more benefits you can use, the better your sales letter will be.

It is important not to make claims you can’t back up, however. If you are selling a health product, for example, you will need to do your research and find benefits of specific ingredients, overall treatment, and include medical statistics and testimonials from experts in the medical field to back up your claims.

Even though you want your sales letter to include mostly benefits, you should include a few features, which invoke logical reasoning, so people will feel they are getting a full, honest explanation of what your product can do for them.

Features include:

You can create a separate section that explains these features or you can sprinkle them in with your benefits.

Keep in mind that your sales letter should include all relevant information you have about your product. While this may seem like a lot of work, the research you have gathered when creating your product should be enough.

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The more you learn about internet marketing, the more you will find the importance of list building being emphasized. However, when they are asked to explain lists and list building, they often stumble and are at a loss for words. A list is nothing more than a database of your potential customers; and list building is simply increasing the size of that list so that the number of people who may buy from you increases – and that is list building explained in its most basic form. Or, to put it simply, the list is your market and list building is expanding it.

People visit your site because something about what you have to offer has attracted their interest – how and why they get interested is another subject altogether. But just visiting your site does not mean that you will get their business – in fact, very rarely does a first visit result in any sales being concluded. The way to get sales is by building up your brand (your website and business in other words) and the way to do this is by constantly reminding people who you are, what you have to offer and how buying form you is better than buying from anywhere else. To do this you will need to be in regular contact with them and keep sending them information that will excite their interest along with reasons why they can satisfy their need by buying form you.

The key to online business success is building trust and the only way this can happen is to get your potential customers to know you and this is done by staying in communication with them in other words, using your list. The email addresses that you use for this communication is your list and is the key to your market.

Many rookies to ecommerce mistakenly think that when it come to lists, size is all that matters. It doesn’t work that way – what good is list of 10,000 email address of people in Iceland when you are trying to sell Bermuda shorts? A good list is one where there can be a good conversion rate, not one that is simply full of email addresses – a conversion rate of 20% with a focused list of 1,000 addresses will be far more profitable than a list of 10,000 that results in a conversion rate of just 1%.

A lucrative mailing list is not about how big the list is but about how accurate it is in allowing you to communicate with your real market and not with every Tom, Dick or Harriet. Anyone can crate a huge jumble of email addresses and start mailing them, but getting even a 1% positive response will be lucky. Lucrative list building is based upon developing a mailing list that allows you to focus your attention on your real market – those who are most likely to buy from you. The secret to doing this is to offer the right kind of freebies on your squeeze page to entice the right kind of people to give you their contact details and that means the freebie should be something directly relevant to what you are selling.

Next, keep your squeeze page clean – that means no (or at least the minimum number) of links to distract attention – the focus must be only on the freebie and getting the email addresses from the visitors. Keep the page short and to the point so the visitors can get directly to what is offered to them and react to that – too much material and too many words will distract them or cause them to lose patience in trying to find what’s in it for them and leave without opting in. The average first time visitor to a squeeze page sends less than 5 seconds in deciding whether on not to read further so the headline has to be something that grabs attention from the get go – remember you are trying to build a list of potential customers and the headline must be directed to only those who may buy from you. Keep the process of registering simple and do not ask for too much information other than the email address – make the process complicated and people will lose interest; ask too many questions and people may resent what they feel is your intrusiveness. Place a clear statement that after opting in there is a simple way to opt out if people wish to – knowing that they can change their minds later makes the decision to opt in easier.

After people register you could immediate give them the link to the download, but a better option is to use mailing software to send them an email with the link – this will allow you to confirm that the email address given is a valid one. Do not let talk of huge lists mislead you – lucrative list building is all about having a list of people who are really potential customers and not just people who’s addresses you have come across or bought – that is a waste of your time.