Have you heard of inbound marketing? Chances are you know what it is even if you haven’t heard of that term or of inbound sales. With the advent of the internet and online marketing – content marketing in particular – inbound marketing has become a popular and profitable way to market yourself and your business.
The basic idea with inbound marketing is that your prospects and customers come to find you instead of you having to go out and cold call or advertise. In the online world, this usually means that people come across some content you’ve created, which then leads them to your website. There they’ll sign up for your list, read your blog, your emails, and eventually start buying your products.
You can look at inbound marketing as a three step process. Step one is to get out there so you can be found. This means sharing lots of great content in a variety of formats across the web. You’ll get the best results when you have a good idea of who your target market is and where they hang out online. Step two is to get those people into your funnel. For that to happen, your goal is to get them to your site and then have them sign up for your list. This allows you to capture their email address and get back in touch with them over and over again. Step three is of course to make offers and get them to spend money with you. How you do this depends on your business model. You can make offers for your own products, or those that you’re an affiliate for. Or mix and match a variety of different offers to get them exactly what they need to reach their goals.
That’s really all inbound marketing is. You share a bunch of great content so your potential customers can find you. You stay in touch and build a relationship with them via email and social media. And finally, you serve them well and make a profit along the way. It’s a great approach to business that’s a win-win for everyone involved.
The key takeaways are to offer great content and show that you know what you’re talking about. Plus that content needs to be in places where your customers can find it. The next main goal is to provide great customer service and build a strong relationship with your readers.
Last but not least, you want to continually provide them with offers for things they need and use. Do that and you’ll build a stable, profitable business through inbound marketing.