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The more you learn about internet marketing, the more you will find the importance of list building being emphasized. However, when they are asked to explain lists and list building, they often stumble and are at a loss for words. A list is nothing more than a database of your potential customers; and list building is simply increasing the size of that list so that the number of people who may buy from you increases – and that is list building explained in its most basic form. Or, to put it simply, the list is your market and list building is expanding it.

People visit your site because something about what you have to offer has attracted their interest – how and why they get interested is another subject altogether. But just visiting your site does not mean that you will get their business – in fact, very rarely does a first visit result in any sales being concluded. The way to get sales is by building up your brand (your website and business in other words) and the way to do this is by constantly reminding people who you are, what you have to offer and how buying form you is better than buying from anywhere else. To do this you will need to be in regular contact with them and keep sending them information that will excite their interest along with reasons why they can satisfy their need by buying form you.

The key to online business success is building trust and the only way this can happen is to get your potential customers to know you and this is done by staying in communication with them in other words, using your list. The email addresses that you use for this communication is your list and is the key to your market.

Many rookies to ecommerce mistakenly think that when it come to lists, size is all that matters. It doesn’t work that way – what good is list of 10,000 email address of people in Iceland when you are trying to sell Bermuda shorts? A good list is one where there can be a good conversion rate, not one that is simply full of email addresses – a conversion rate of 20% with a focused list of 1,000 addresses will be far more profitable than a list of 10,000 that results in a conversion rate of just 1%.

A lucrative mailing list is not about how big the list is but about how accurate it is in allowing you to communicate with your real market and not with every Tom, Dick or Harriet. Anyone can crate a huge jumble of email addresses and start mailing them, but getting even a 1% positive response will be lucky. Lucrative list building is based upon developing a mailing list that allows you to focus your attention on your real market – those who are most likely to buy from you. The secret to doing this is to offer the right kind of freebies on your squeeze page to entice the right kind of people to give you their contact details and that means the freebie should be something directly relevant to what you are selling.

Next, keep your squeeze page clean – that means no (or at least the minimum number) of links to distract attention – the focus must be only on the freebie and getting the email addresses from the visitors. Keep the page short and to the point so the visitors can get directly to what is offered to them and react to that – too much material and too many words will distract them or cause them to lose patience in trying to find what’s in it for them and leave without opting in. The average first time visitor to a squeeze page sends less than 5 seconds in deciding whether on not to read further so the headline has to be something that grabs attention from the get go – remember you are trying to build a list of potential customers and the headline must be directed to only those who may buy from you. Keep the process of registering simple and do not ask for too much information other than the email address – make the process complicated and people will lose interest; ask too many questions and people may resent what they feel is your intrusiveness. Place a clear statement that after opting in there is a simple way to opt out if people wish to – knowing that they can change their minds later makes the decision to opt in easier.

After people register you could immediate give them the link to the download, but a better option is to use mailing software to send them an email with the link – this will allow you to confirm that the email address given is a valid one. Do not let talk of huge lists mislead you – lucrative list building is all about having a list of people who are really potential customers and not just people who’s addresses you have come across or bought – that is a waste of your time.

In addition to writing about the benefits and features of your product in a sales letter, you should also include:

* Testimonials of satisfied customers
* Documented research
* Quotes from experts in the niche product you’re promoting
* Free reports, newsletters, and other gifts you are offering
* Any other information you find when creating your product that you believe will increase sales

Any content that you add should only help to sell the product. Maintaining a positive outlook in your sales letter is the best way to inform people of your product.

Ordering Your Product
You should make it as easy as possible when it comes to ordering your product. Include a few links throughout your sales letter that visitors can click on when they are ready to place an order.

Fonts and Font Color
The font of your first headline should be the larger than the rest of the text. You can use different colors for your headlines, underline, or bold them. Subheadings should be a little larger than the rest of the text, but not larger than the main heading.

Don’t use too much color, however. Choosing the wrong colors is difficult to read and could cause readers to not take you seriously. Your goal is to create a professional sales letter that persuades people to buy your product. Create colored links to ordering pages to grab the attention of visitors.

In The End
While sales letters are used to encourage people to buy goods and services, they should also serve to inform, entertain, and encourage visitors to learn more.

Adding humor, fun facts, and other information can only make your sales letter more effective.

Don’t be afraid to show your personality in your letter. While you want to remain professional, you also want to connect with people so they will build trust and become more interested in your product.

Today receive an scam email with subject “Warning! Your PayPal account has been limited”

There is a side bar message that built up your trust in the email:
************
Protect Your Account Info
Make sure you never provide your password to fraudulent websites.

To safely and securely access the PayPal website or your account, open a new web browser (e.g. Internet Explorer or Netscape) and type in the PayPal login page (http://paypal.com/) to be sure you are on the real PayPal site.

For more information on protecting yourself from fraud, please review our Security Tips at https://www.paypal.com/us/securitytips
Protect Your Password
You should never give your PayPal password to anyone.
************

Bellow is the email message:
PayPal

The above is a link that point to Paypal, clever trick, as further down, is another link that is faked”

Information Regarding Your account:
Dear PayPal Member:

Attention! Your PayPal account has been limited!

As part of our security measures, we regularly screen activity in the PayPal system.We recently contacted you after noticing an issue on your account.We requested information from you for the following reason:

Our system detected unusual charges to a credit card linked to your PayPal account.

Reference Number: PP-768-312-588

This is the Last reminder to log in to PayPal as soon as possible. Once you log in, you will be provided with steps to restore your account access.

Once you log in, you will be provided with steps to restore your account access. We appreciate your understanding as we work to ensure account safety.

Click here to activate your account

The above link is not pointing to Paypal, but to http://www.exacteducation.eu/PayPal=Worning/
I suppose the word Worning is spelled wrongly.

We thank you for your prompt attention to this matter. Please understand that this is a security measure intended to help protect you and your account. We apologise for any inconvenience..

Sincerely,
PayPal Account Review Department
Copyright 1999-2008 PayPal. All rights reserved. PayPal Ltd. PayPal FSA Register Number: 226055.
PayPal Email ID PP6344

Are you looking for an article spinner (or so call content spinner)? Article spinner software is an article rewriter that help you to convert 1 version of your article to multiple version. What most article spinning software will do is to replace words (and group of words) will words and phrase that have similar meaning. Some software just replaces with synonyms dictionary. This of course, depends on how intensive the dictionary is. Some has human manually maintaining the list as well. The Best Spinner software by Jonathan Leger has the later “human” feature mention above. He have writters to help him creating the words regularly.

The concept of article spinning software is almost identicle, the power is who can replace the words and phrases with more “human intelligent” that is readable by human. If you are looking for a article content spinner, do give TheBestSpinner a try. The software is still free to use during the trial test period that is ending soon.

Click here To Try TheBestSpinner for Free now

You might also be interested …
Few months back, I have purchased another software by Jonathan Leger, called the Niche Horde. You can find out more about this software from my post here -> Niche Horde – Find Hot Niche Markets Tool

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After you have purchased PLRGoldMember, just create a comment in this post (this information will not be available to public) with your Name, email and payment information. I will personally verify your order and send you the information on how to receive these bonuses.