Exploits common motivations and behaviorsA clever viral marketing plan will take advantage of common human motivations. For instance, what proliferated "Netscape Now" buttons and "Microsoft Bob" T-shirts in the early days of the Web? It was the desire to be cool and be part of a trend. Another factor that always drives people is the desire to strike it rich, or put simply: Greed. A hunger to be popular, to be loved, and to be understood also stand out as driving human factors. The resulting urge to communicate based on these basic human needs can produce millions of websites and billions of e-mail messages. When you can design a marketing strategy that builds on these common motivations and behaviors for its transmission, you have a winner.Utilizes existing communication networksIt is a fact that most people are social. Nerdy, basement-dwelling computer science grad students may be jokingly referred to as the exceptions, but even they have friends and family with whom …
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