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Johnny Lee / September 7, 2018

Increase Profits By Supercharging Your Marketing In 4 Weeks

If you want to be successful at online marketing there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your business to make it a success. After product discovery and / or creation; marketing needs to be tops on that list. Marketing sometimes can be left to the wind. But, if you really want to be successful, you have to place a high priority on it. Week One – Planning Ahead One of the most important things you can do to ensure marketing success is to plan in advance what you will be marketing and the different ways in which you will do so for any given product or service. It’s not a “one and done” proposition. It takes a few weeks to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel. Week Two – Email Marketing Arguably the most important way to earn money, practically on demand, …

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Johnny Lee / December 24, 2017

Build Trust by Being Consistent with Your Marketing

Consistency is a key element in a business’ success. Of course, there are other important factors but consistency is what will create name recognition.Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is what will showcase your expertise to new followers.Here’s an example:You go out to dinner at your favorite restaurant and you fall in love with your entrée. A few weeks later you take a friend to the same restaurant, order the same meal, but it tastes different and you send it back to the kitchen. Their lack of consistency in how your meal was prepared will now leave doubt in your head about that particular dish and possibly about the whole restaurant in general.Doubt in a customer’s mind generally means you have to rebuild that trust again to show that they should continue doing business with you. It’s not impossible to earn their trust again but you’re basically starting from square one. Just like when your weight loss …

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Johnny Lee / July 11, 2008

Marketing Scares Me

It is exciting to start a business. Many businesses start as a home enterprise because there are very few overheads. Once profits increase, the owner can move into a brick and mortar building if they want. But before any of that happens, we have to have a marketing plan to get things going. And that can be scary.What scares people about marketing? One thing that I find scary is the amount of knowledge needed to make it work. When people start talking about niche marketing, test markets, opt-ins, and email marketing, I begin to quiver. What does all this mean?There is a learning curve when it comes to marketing, to be sure. But, the best way to approach it is to find support. Let’s say that you want to construct a website for your business. Learning the ins and outs of designing websites is brutal when your mind is saturated with other information.Why not hire a professional? Tell them what you want your website to do and be sure that that is what you receive …

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