You've heard it before: Content is King. That fact doesn't change just because you change the content delivery mode from a blog to email. In fact, it's even more important to ensure that content is sent to the reader that is relevant and focused. Email is considered a lot more personal than a blog post, so the content you deliver to your list recipients needs to take that into consideration.Providing relevant content to your email list will never go out of style.Make it Interesting -- How do you make an email marketing message interesting? First, you know exactly who the message is going to, and then you write with them in mind. Show your sense of humor, show your audience who you are, and more importantly that you know who they are. Since you know who they are, you know what they need to solve their problems.Remember the CTA -- Your call to action is a very important part of your email marketing message. You want to send an email marketing message that connects you with …
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