Direct mail campaigns don’t always have to be about selling something. They can simply be another way to get the word out about your online business, to build awareness and branding recognition and to drive more visitors to the company website.However, as online business owners already know, competition is fierce when it comes to website traffic. People might find you but they might also click away before they bookmark the page. Think about your own bookmark list; do you ever go back to those pages? Probably not so but you need a simple process for using direct mail to bring traffic to your site and getting them signed up for your email list.Luckily this is not a complicated process!Step 1: Create a dynamic direct mail piece. Use color images, colored paper, vibrant font colors, or some other eye-catching element so the recipients don’t throw your piece away.Step 2: Create a special web page just for those who are receiving this postcard. This is called a landing page …
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