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Content Marketing

Johnny Lee / March 4, 2012

Content Marketing: Using SEO for Better Exposure

Once you have decided to populate your website with great information through content marketing, you need to make sure people are able to find the information. The best way to do this is through Search Engine Optimization. Also known as SEO, this is a way to properly optimize your website for search engines which can bring more hits to your website via your content.SEO is mainly accomplished using keywords throughout your articles and website. Keywords are specific words picked up by search engines when people are looking for a certain term and the more you use them, the more likely you will be placed near the top of search engine results. There are ways to see how effective your keywords are through specific tools available online.The first of these is a Google keyword analysis. You can run this program on any site you have. This tool will scan you website’s content and list all of the specific keywords contained on the site. It will appear with a rating showing how …

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Johnny Lee / March 4, 2012

Content Marketing: How to Generate Leads

Content Marketing is a type of marketing used to increase sales by creating and delivering high-quality information to potential customers as well as current ones. Content marketing goes hand in hand with another type of marketing called network marketing (or social networking) because more people can be reached by using both together.With the use of network marketing, you are able to reach out to more people and create more leads. This can also generate more sales over time. By combining the two types of marketing, you are able to reach more people with your valuable and informative content. This will create more interest in your products or services thus increasing sales.You can generate ongoing leads using both content and network marketing. You can create your content in almost any form imaginable, using articles, videos, audio, e-books and teleseminars. All of these forms of content can be spread across a massive social networking base using websites such as MySpace, …

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Johnny Lee / March 4, 2012

5 Ways to Distribute Your Content for Free

Once you have your content ready for people to read and use, you need to make sure they are able to find it. There are a number of ways to get this accomplished for a price but there are also ways to get your content distributed free. Here are five ways to distribute your content that won’t cost you anything at all.1. Social Networking - Social networking is the hottest promotional tool available online at this time. There are a lot of sites such as Twitter, MySpace, Facebook, Digg and others who have opened up a world of marketing for online businesses. Through these tools you can establish trust, expertise and gain a sold following of people who want to know what you think and can do for them.2. Article Directories – These sites are comprised of article listings written by just about anyone and on any subject. The articles are placed specifically for use on these types of sites. They rank well on search engines because they rely heavily on SEO and also provide links back to …

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Johnny Lee / March 4, 2012

5 Tips for Choosing Effective Marketing Content

Content marketing is the best way to get information to your clients or customers. This is also the perfect way to gain the trust of your customers and increase your sales. The problem is choosing the most effective type of content and presenting it in an attention getting manner. Here are some tips on choosing the most effective content for your content marketing.1. Point out the competition’s mistakes. People, in general, want to avoid painful experiences as much as possible. Pointing out all the ways your competitors fail to make life easier for your potential customers works to your advantage. Top ten lists on this kind of thing such as “10 most common mistakes” or “10 things you don’t want to do” are especially effective in driving people to you, rather than your competitor. I’m not saying you should specify or point fingers at specific competitors here. That’s not professional. Instead, use general statements and point out what makes your company better than others.2. …

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Johnny Lee / March 4, 2012

What is Content Marketing?

Content marketing can go by a lot of different names such as private media, branded content, customer media and so on, but they are all essentially content marketing. This is probably one of the best ways to make sure your marketing is being truly effective.One definition of content marketing is: a technique of making and distributing valuable and relevant content to bring in a much defined target audience with the over all objective being the creation of sales. Basically this is a way to reaching out to your customers and potential customers in a way specifically designed to attract them to you and keep them coming back.Content marketing is all done without overtly trying to sell a product; it is intended to educate and inform the customers. With typical marketing, the goal is to make a sale and the product or service is the main point of the approach. Content marketing is very different from this approach and has proven to be very effective.The idea around content …

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