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Johnny Lee / February 12, 2020

Embrace Minimalism to Subsidize Your World Traveling

The lifestyle of a digital nomad is exciting, and we're lucky to live in an era where technology makes it possible. However, selling your home and working while traveling the world comes with a set of challenges, and it's important to have the right mindset. Being frugal, in particular, is especially important. Fortunately, embracing some of the tenets of minimalism can go a long way. Pare Down Before fully committing to the digital nomad lifestyle, you may want to spend some time deciding which items are truly essential. Go through your items one by one and determine if each item is something you can sell or donate to charity. Having a television can make movie night fun, but is your laptop screen sufficient? Similarly, it can be fun to peruse your collection of physical books, but e-readers provide an excellent experience as well and take up only a tiny amount of space. It can be somewhat difficult to let items go but doing so is essential for making your travels easier. Focus on …

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Johnny Lee / April 26, 2019

3 Questions Before Quitting Your Day Job For Side Hustle

Starting an online service business seems like an easy accomplishment, and in some ways it is easier than opening a brick-and-mortar business. But throwing up a website and saying you’re “open for business” will not bring you clients.Before you leave your boss an epic “I Quit” letter, test out your skills and the viability of your business idea by making it a side hustle. Many people start this way, working on client projects after the kids are in bed or on weekends, then going about their regular routines at the 9-5 jobs during the week. It adds some complexity to your time management skills but it will also yield some important insight to this new venture.Are you disciplined enough to work from home? Do you have the desire, time, and determination to market yourself to find clients? Do you have confidence in your skills, more than your mom or friends saying, “You’re so great”?If you’re unsure about any of those questions, then leave it as a side hustle and test the …

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Johnny Lee / March 16, 2018

Solopreneur – Business Stress management

Picture yourself in a perfect world, in your perfect office, running your perfect business. What’s your role? Do you have team members or are you still doing everything by yourself? How much money are you making? Do you have products? Do your clients rave about you?Yes, our perfect worlds are goals certainly worth aiming for but if you’re still a solopreneur who’s doing every job by herself, it’s time to sit and learn the importance of the three words listed below.Understanding and implementing these three little words will alleviate your stress and help grow your business. Truly!AutomatePlenty of admin tasks can be automated nowadays, which frees up time for you to focus on money-making ideas. Set up automatic monthly payments for recurring business expenses. Set up labels and filters for your email inbox. Collect customer data with forms on your website. Create automated email responses when people send in customer service inquiries. Use an autoresponder to send …

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Johnny Lee / December 24, 2017

Build Trust by Being Consistent with Your Marketing

Consistency is a key element in a business’ success. Of course, there are other important factors but consistency is what will create name recognition.Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is what will showcase your expertise to new followers.Here’s an example:You go out to dinner at your favorite restaurant and you fall in love with your entrée. A few weeks later you take a friend to the same restaurant, order the same meal, but it tastes different and you send it back to the kitchen. Their lack of consistency in how your meal was prepared will now leave doubt in your head about that particular dish and possibly about the whole restaurant in general.Doubt in a customer’s mind generally means you have to rebuild that trust again to show that they should continue doing business with you. It’s not impossible to earn their trust again but you’re basically starting from square one. Just like when your weight loss …

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Johnny Lee / October 1, 2017

Questions to Ask Before You Price Your Product

One of your jobs as an online seller is to find the pricing “sweet spot” with your products. This requires a little upfront research, a little bit of experience, and a bit of testing. Here are the questions to ask yourself in order to help determine the price that will bring you the highest conversions, lowest refunds, and most profits… What are your competitors charging for similar products? What you’re going to find is a range of prices, but you’ll also find a median price or price range. This is where MOST similar products are priced.For example, let’s suppose you’re selling a simple ebook, and you notice that prices for competing products range from $5 to $50. However, perhaps you find that most products sit right around $20. You can use this $20 price point as your starting price, and then slide up or down on the price depending on your answers to the following questions. How does your offer differ from the competing products? Next, you want to look at exactly what you’re …

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