When looking at ways to drive visitors to your website, you need to consider the benefits of traffic vs. targeted traffic. Targeted traffic importance cannot be overlooked, as every businessperson knows that a qualified lead is a sale looking for a place to happen. However, when it comes to Internet marketing, even traffic that is not targeted can be beneficial.
Targeted traffic consists of website visitors who are very likely to have a specific need for the product or service that you offer. If your company specializes in selling banana pudding cookbooks, and a person ends up on your website as a direct result of typing banana pudding cookbook into a search engine, that person represents highly targeted website traffic.
If someone who does a web search on banana pudding cookbooks ends up on your website that is promoting your banana pudding cookbook, it is very likely that that person will choose to purchase your product. Since you are in business to sell your product, of course you recognize the benefit of such targeted traffic.
However, Internet marketing isn’t that simple. In order for the person seeking a banana pudding cookbook to find your website via his or her favorite search engine, your website has to be indexed by the search engine. Search engines don’t immediately recognize new websites.
One of the major factors in determining whether or not your website will be indexed by search engines is the quantity of traffic the website gets. This is where general traffic becomes very important. The more traffic your website gets, targeted or not, the faster it will become recognized by search engines and move up in the results pages.
If someone who is allergic to both bananas and pudding visits your website, that person is not likely to ever buy your cookbook. However, that person can still benefit your websites sales in the long run, because their visit to your website increases the traffic count of your website.
Everyone who visits your website isn’t going to become a paying customer. However, every person who visits your website will increase the traffic statistics for your website. Even the website visitor who is allergic to everything you have to offer can contribute to increasing the ranking of your website. The higher your website is ranked, the more likely it is that you will be able to generate the targeted traffic that will result in increased revenues.
There are many different tools and techniques for generating website traffic, many of which are free. Don’t make the mistake of thinking that the only traffic that is worth generating is targeted traffic. The more traffic you drive to your website, the easier it is going to be for that targeted customer who is ready to buy to find you at the right time!
Sometimes it is helpful to look at traffic vs. targeted traffic in terms of the fairy tale analogy of kissing frogs before you find the handsome prince or beautiful princess of your dreams. Don’t forget that all traffic helps your Internet marketing efforts in some way when looking at traffic vs. targeted traffic, both overall traffic and targeted traffic importance can’t be overlooked.
It’s not all about making the sale, it’s about how good you become converting that sale with traffic. Which is option suits best my market?
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