The court itself, in its press release, said the following: “Google has not infringed trade mark law by allowing advertisers to purchase keywords corresponding to their competitors’ trade marks.” Individual advertisers, however, may be held liable for infringement the court ruled.
Read more about the news at:
SearchEngineLand – Google Wins Legal Battle Over AdWords Trademark Issue In Europe
… Some companies want to limit choice for users by extending trade mark law to encompass the use of keywords in online advertising. Ultimately they want to be able to exercise greater control over the infomation available to users by preventing other companies from advertising when a user enters their trade mark as a search query. In other words, controlling and restricting the amount of information that users may see in response to their searches.
Today, the Court confirmed that Google has not infringed trade mark law by allowing advertisers to bid for keywords corresponding to their competitors’ trade marks. It also confirmed that European law that protects internet hosting services applies to Google’s AdWords advertising system. This is important because it is a fundamental principle behind the free flow of information over the internet.
Read more about the news at:
GoogleBlog – European Court of Justice rules in Google’s favour
No related posts.
