As a podcaster, you have the option of monetizing your podcast by accepting commercials and sponsorships. This can be a nice way to diversify your income stream. There are several ways to get your advertising message across. You can choose to deliver the advertising message yourself. However, If you deliver the message, your listeners may not be able to distinguish the difference between your podcast and the advertising.
You could also choose to have the advertiser deliver the message. There may be situations where having the advertiser deliver the message works out great, but there are times when it won’t. An advertiser may have an accent that makes it hard for the listener to understand what they are saying, or they may be very soft spoken and your listener will have to struggle to hear them. Or the advertiser may simply not want to do it at all.
This is where a voice over comes in handy. Having someone else deliver the message can add professionalism and credibility to your podcast and the advertising message itself. You can perform a Google search in order to find voice over artists. The fees will vary, so you may want to shop around before you make a decision. You can also ask other podcasters for recommendations. In order to cover the costs, just charge the advertiser your advertising fee plus the cost of the voice over artist.
To make things budget-friendly, you could also ask a friend or another podcaster with a voice you like to do the voice over. Keep in mind that a professional voice over artist may add background music and other effects to the message, whereas a friend or fellow podcaster won’t.
Whichever avenue you decide to take, there are a few things to consider when deciding on who will do the voice over. Always keep your target market in mind. If your target market is young moms, they may respond better to an enthusiastic, young-sounding woman.
It is also important to consider the tone of the commercial and the product being advertised. If the commercial is for a product that helps alleviate menopause symptoms, it wouldn’t make sense for a young woman or a man to do the voice over. The person doing the voice over should sound like they know what menopause symptoms feel like.
Once you hire a few voice over artists, you will develop a knack for knowing what will work for each commercial. You will be able to develop relationships with these artists and can work together to create a commercial that will bring your advertiser lots of business.
No related posts.
