Niche marketing

Many people are intimidated by the thought of creating a sales letter in order to get people to buy their products. By rethinking the purpose of your sales letter, you can create one that is interesting, tells visitors about the benefits of your product, the features of your product, and how they can order it quickly online.

Headlines

Headlines are the most valuable tool you have when writing an effective sales letter. Headlines should not only direct visitors to the next section of your letter, but they should also create interest and suggest what the section will be about. While this may seem like a lot or work, you can reduce your stress by breaking the letter up into sections and finishing one at a time until you have a complete letter.

Creating headlines first can help you maintain your focus on each section. Your main headline should explain your product. For example, if you want to sell a product about starting an herb garden, which headline below do you think is better?

‘Starting an Herb Garden in Your Home’

Or

‘Five Ways to Start an Herb Garden Using Nothing More than an Old Flower Box, Some Dirt, and Seeds’

Which one grabs your attention and curiosity? Which one are you mostly likely to spend time reading? Don’t worry about your headline being too long or too wordy. The more you can explain about the product, the more people will want to read it.

Subheadings should be just as bold, but they don’t have to be as long. These headings should mention benefits of you product and continue to entice so the entire letter is read.

You may need to reword your headings a few times, but the time spent perfecting them will pay off in increased sales.

Tone of Sales Letter

The tone of your sales letter should be conversational. If this is difficult for you, imagine talking to a close friend or relative. While your letter should be grammatically correct, it should also appeal to your target audience. By now, you should have a pretty good idea about who your niche group is and what they are looking for.

Benefits vs. Features

It is this area that people have the most problems when writing a sales letter. Because most people buy products and services using emotional reasoning rather than logical reasoning, your sales letter should include all the benefits of your product that appeal to the emotional rather than the logical. Benefits can include:

Make a list of benefits that your product can provide and talk about them in your sales letter. The more benefits you can use, the better your sales letter will be.

It is important not to make claims you can’t back up, however. If you are selling a health product, for example, you will need to do your research and find benefits of specific ingredients, overall treatment, and include medical statistics and testimonials from experts in the medical field to back up your claims.

Even though you want your sales letter to include mostly benefits, you should include a few features, which invoke logical reasoning, so people will feel they are getting a full, honest explanation of what your product can do for them.

Features include:

You can create a separate section that explains these features or you can sprinkle them in with your benefits.

Keep in mind that your sales letter should include all relevant information you have about your product. While this may seem like a lot of work, the research you have gathered when creating your product should be enough.

If you can determine the level of interest in a topic early on, you will save a lot of time when researching possible niche markets. A healthy, profitable niche is one that people are interested in learning more about. And while there may be a book or two on the topic, information online isn’t readily available.

As you begin your research, take note of how many books are listed on websites like Amazon.com and BarnesandNoble.com. If you find three or more books that have been published within the last six months or a year, then you should continue your research. Since these companies are in the book selling business to make money, they will not carry books that are not selling quickly. Books that are in demand can tell you a lot about the niche.

The next step is to see if there are any magazines or other publications on the topic that are available to the general public. This can also tell you if there is a sufficient level of interest to support the niche. Newsletters, online or off, are a good resource as well.

The last place to check when trying to get a read on the level of interest is to conduct keyword searches for possible niches and topics on Google and Yahoo to see if people are actively searching online for more information.

Keywords that have been searched at least 10,000 times show a moderate level of interest and indicate a niche that is profitable.

Once you have determined the level of interest, you should decide whether it’s worth your time to pursue the topic in order to find the niche, or abandon it and begin researching other possible niches.

Determine If There Is A Need For A Product

After finding a niche that is thriving online, the next step is to find products that already cater to this niche. Visiting websites that are related to the niche will direct you to products that are available. During this stage, you should consider the following:

Even if you find that there are products already being sold to a niche group, if these products are not suitable, or if they only appeal to a small cross-section of the niche, then there may be room for your product. Take note of what is missing when conducting research. This can help in determining if a niche will be profitable and also when brainstorming for product ideas.

If you find that the niche is saturated with products, then you should move on to the next niche. Profitable niches come and go very quickly, so oftentimes it’s more about timing than the product you want to sell. Since there are many niches out there, you should find new ones with little difficulty.

On the other hand, if you find a niche that is not getting the attention it deserves from other niche marketers, then you need to act on it quickly before the competition finds it. Creating a product within a few days as well as a website is important. Once you start your marketing campaign and people begin buying the product, the competition won’t stand a chance.

For many in niche marketing, as soon as they see one or two others selling products to a niche, they will move on to the next one. Just because someone else is selling to a niche you have researched does not mean what they are selling what the niche audience really wants. Take a serious look at the potential competitors product and critique it. If you find it lacking, there is a good possibility your potential customers in that niche may feel the same.

Don’t let a little competition scare you away from developing a niche. Do let a LOT of competition scare you away. Niche marketing is about finding markets with the least amount of competition that still has the potential to be profitable.

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What is a niche market? Why you would want to identify and develop one for yourself?

A niche market is nothing more than a small subset of a larger market. Sometimes it’s even a very, very small subset in terms of subject matter, but still large enough in terms of potential customers to also be potentially profitable. The key to your financial success and achieving the kind of wealth you deserve is to identify a promising niche and develop it into a profitable market for your own unique product or service.

There is much to learn about identifying and developing a niche. For instance, where do you turn to find a niche? How do you know when you’ve found one that’s promising? What do you do with it once you have found it? How do you turn that niche into a profit generating juggernaut?

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