Archive for November, 2007

Do you sell ads (clicks) on your websites?

If you’re a publisher making money with…

…Google AdSense,
…Yahoo! Publisher Network,
…Microsoft ContentAds
…ValueClick or
…BlueLithium…

Here’s a neat way to maximize the money you earn, while minimizing the complexity of managing all those ads.

Check out http://www.pubmatic.com

PubMatic helps you choose the best ad network and style of ads for your particular site (meaning the ad network that will make you the most money at any one given time.)

To accomplish this, they do a real time analysis of the leading ad networks, and then tell you which ad network is likely to make you the most money, along with the best size and color of ads to use, and whether you should be using text, banner or video format.

Plus, with PubMatic you can manage ALL of your ad network relationships with ONE user interface.

You can change your ad networks on the fly, and get reports from ALL of your ad networks in ONE place.

Bottom Line: They promise you’ll make MORE money with your ads, with LESS work.

I found this testimonial especially relevant…

“PubMatic continually updated the prices (eCPMs) that ad networks were willing to pay without any intervention from us, and our eCPMs increased from $0.15 to $0.31.” -Themes and Skins Download Web Site

That’s a 106% increase in ad revenue for this company.

I wonder what PubMatic can do for you?

Let me know if you use them, and what results you get.

We know sometimes, as a marketer, we just have to take a break. If you’re an Internet Marketer, you can’t help but laugh while reading these Marketing Comics. But first, cover your keyboard… You’re gonna spray coffee out your nose

So ready for a laugh? Check out these Marketing Comics.

By the way, I like the one about counterfeiting $100 bills … with reprint rights

As an online marketer, you should have known about affiliate network like Clickbank and Paydotcom. Now come a new player:
Click2Sell. Click2Sell has some nice reporting tools that the previous 2 players lack of.

It is free to join and can start listing your product so that others affiliates can promote for you. Till date, the marketplace does not really have that many products. It will be better if the product statistics can be listed together with the search result. At this moment, I will have to click a link to drill down the detail which is quite troublesome to me. However, since it is a new affiliate network, it might open to more suggestion and hopefully thing can get better. It is free, so check Click2Sell and test drive it
It might help to push other network to offer cheaper rate … hopefully

You might be interested in another Affiliate Network that I have blogged about a year back:
Sale Flurry. It even has One Time Offers and split test sales pages features. Just wonder if it is still functioning. Not many products inside the affiliate area. You might want to check it out.

It’s true that there is a lot of competition for just about anything “internet-related” these days, but if you have a built-in market of people interested in starting an online business, you may do very well as a web hosting provider.

Many web host companies allow you to become a reseller, enabling you to start your own web hosting business under your own name, without having to deal with the equipment, space, or technical issues.

In most cases, you would pay the web hosting company a flat rate, which will vary from company to company and be based on the amount of disk space you purchase. In this example, we’ll say that you pay $25 a month for your reseller account.

You can then sell web hosting to other people at any rate you choose. Let’s say you charge your clients $9.95 per month for web hosting. You will keep all the money; you are only obligated to give the web hosting company $25 per month. You can also use your own reseller account to host your own sites.

The web hosting company you choose to become a reseller with may have several automated features, making this a turnkey business. This may include a billing system and a help desk feature. Check with the various companies offering this type of service to find one that best meets your needs.

While there are many benefits to this type of business, there are also drawbacks. You will be competing against many hosting companies, including the one you are a reseller for. Some of these companies may do extensive advertising.

However, if you have an existing target market who is interested in starting an online business, becoming a web host reseller could offer you an additional source of income. For example, if you have a content site that features information on internet marketing, you are more than likely already an affiliate for another web hosting company. Instead of promoting that company to your visitors, you can become a reseller and promote your own.

Service providers can also take advantage of this type of opportunity. This could be a great business for a web designer. Once you complete your client’s web site, offer to give them a free month of hosting to get started. They will probably be so pleased with your customer service that they continue to use your web hosting service for years to come.

This business may not be for everyone, but it could work out great for those with a targeted audience in need of web hosting.

First, just to make it clear that I am not promoting Google Assassin. Personally I have not purchased this product.
But if you are thinking to purchase Google Assassin, then do yourself a favor to read the comments here at Google Assassin Review

Till this point of writing, most comment doesn’t seem to favor this product, so you will have to do further research if you intend to purchase it.